Guides

Straight-talking guides on your online presence

What we explain to clients before a project starts, now in writing. No jargon, no promises of first place, and no made-up numbers. Just what you need to decide with a clear head.

Available guides

Guide · Local SEO

What local SEO is and why it matters for your business

Local SEO is the work of making your business show up when someone in your area searches for what you do. This guide covers what it is, why it weighs so much for a local business, and the pieces that make the difference: consistent details, Google Business Profile, reviews, and content tied to where you work.

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Guide · Pricing

How much a professional website costs

The short answer is: it depends on what you need it to do. This guide shows what really drives the price of a site, why the cheapest option usually costs more a year later, and how Kubo Loko's packages are put together, with published prices.

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Guide · Google Business Profile

Google Business Profile: the guide for local businesses

Plenty of people decide whether to contact you before they reach your site, by looking at your profile on Google and Maps. This guide covers what the Google Business Profile is, which fields you really have to keep right, and how reviews come into it.

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Guide · Local SEO

Why isn't my business showing up on Google Maps

If you searched for your own business and didn't show up on the map, or showed up far below competitors, there's almost always a concrete reason: it's not "Google doesn't like you." This guide lists the most common causes, in the most likely order, so you can work out which one is yours. If you'd rather understand what local SEO is in general first, the related guide at the bottom of this page covers the concept in more depth.

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Guide · Online presence

Own website or Instagram/Facebook: what makes more sense for your business

Many small businesses in Portugal start out, and stay, on social media alone, and for a while that's enough. This guide answers the question of when it stops being enough, and what a website does that Instagram or Facebook don't. It's not "one versus the other." It's understanding what each one is actually for, and deciding with that in mind.

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Guide · Hiring an agency

Checklist: what to check before hiring a website agency

Hiring a website agency is easy to get wrong: everything looks the same at first glance, and you only find the differences once you've already paid. This checklist is what's worth verifying before you sign, no jargon and no assumption of bad faith on anyone's part, just concrete questions to ask, in an order that makes sense to go through in a single conversation.

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After the guides

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