How much a professional website costs
The short answer is: it depends on what you need it to do. This guide shows what really drives the price of a site, why the cheapest option usually costs more a year later, and how Kubo Loko's packages are put together, with published prices.
What drives the price
A site isn't a single product with a list price. It's a bundle of work, and it's the amount and quality of that work that make the value.
- Design: built for the business or pulled from a template
- Copy: written to convert or copied in a hurry
- SEO and structure: built to be found or left to chance
- Hosting, domain and SSL certificate
- Maintenance, security and changes after launch
Why a cheap template costs more
The cheapest option solves today's problem and creates next year's. It tends to be slow, generic, hard to change, with no support, and it breaks when the platform updates.
The bill lands somewhere else: in customers who didn't get in touch because the site looked amateur, and in a second project to redo what should have been done right.
One-off setup and a monthly fee: why both
There's a build cost, paid once, and a cost to keep the site alive, which is ongoing: hosting, security, small changes, someone keeping an eye on it.
A price that's a single number up front usually hides the part where the site is abandoned three weeks after it goes live.
What it costs in the market, generally
Before you look at our own packages, it helps to have a sense of the price range in the Portuguese market for a small business website. The figures below are general estimates, not verified data from any specific competitor, but they're useful for judging whether a quote you receive is within reason.
Doing it yourself on a builder (Wix, Squarespace, Shopify) costs from free to a few tens of euros a month, with the time and the result depending entirely on you. An independent freelancer usually runs from a few hundred euros to around €1,500, with quality that varies a lot depending on experience. A small agency usually charges between a few hundred and a few thousand euros in setup, plus a monthly maintenance fee. That's the range the packages below sit in.
- DIY builder (estimated): free to ~€30/month, your own time
- Independent freelancer (estimated): ~€300 to ~€1,500, variable quality
- Small agency (estimated): ~€500 to ~€3,000 in setup, plus a monthly fee
Kubo Loko's packages
Kubo Loko has three website design packages with a published fixed price. Each pairs a one-off setup with a fixed monthly fee.
Extras like an online store, social media setup or aerial content are quoted separately, depending on what you need. The figures below are the published ones; the pricing page always has the current version.
As a rough timing reference: a Launch site is usually live in about a week, a Boost in one to two, and a Dominate in up to three, depending on complexity and how quickly content and approvals come in.
- Launch (€390 setup + €79/mo): professional site up to 5 pages, basic SEO and Google Business Profile, contact form and WhatsApp button, hosting and maintenance included.
- Boost (€590 + €149/mo): everything in Launch, plus advanced SEO, GEO and AEO, structured data and conversion-focused copy.
- Dominate (€790 + €275/mo): everything in Boost, plus ongoing strategy, landing pages and conversion optimisation, and one WhatsApp automation included.
What to ask whoever quotes you
A good quote can take direct questions. Before you sign, ask these:
- Who writes the site's copy?
- Do I own the site, or am I locked into a platform?
- What happens if I want to switch providers one day?
- Is maintenance included, or is it separate?
- How long until it's live?
- What happens to the price in the second year?
Questions about website pricing
Because a three-page site for a café and an online store with a catalogue and bookings aren't the same amount of work. The packages exist to give a clear starting point; the quote fine-tunes from there.
It isn't the price that makes you show up, it's the structure, content and SEO work. An expensive site built badly is invisible too. What the packages above Launch add is precisely that work.
Yes. It makes sense to start with the package that solves the now and move up when the business asks for more.
Hosting, SSL, security updates and small changes. On the packages above Launch, also monthly improvements and reports. The pricing page has the full list, no fine print.
Want a clear quote for your case?
Tell us what you need the site to do. We reply within 48h, with a free proposal and no fine print.